With all the hype surrounding Jay-Z’s $20 million Samsung/Magna Carta Holy Grail deal, let’s throw it back to 2003 and remember that this isn’t the first time Jay has released an album in conjunction with a cellphone company. Back in 2003, when Jay recorded The Black Album, he made a deal with Nokia to pre-load the now classic album and true-tones onto limited edition versions of the Nokia 3300 phone- which they called “The Black Phone”. Registered users of the phone would also receive weekly text and voice messages from the rapper himself.

With all the hype surrounding Jay-Z’s $20 million Samsung/Magna Carta Holy Grail deal, let’s throw it back to 2003 and remember that this isn’t the first time Jay has released an album in conjunction with a cellphone company. Back in 2003, when Jay recorded The Black Albumhe made a deal with Nokia to pre-load the now classic album and true-tones onto limited edition versions of the Nokia 3300 phone- which they called “The Black Phone”. Registered users of the phone would also receive weekly text and voice messages from the rapper himself.