Well, I had a gold Rolex “President” and a few other nice things in the early 1990s, but it wasn’t until the USA president of Audemars Piguet, François Bennahmias, brought me into the private vault at AP’s New York headquarters that I really got serious about wristwatches. It was in 1997 … that’s when it got in my bones, right there. It’s aspiration really … complicated timepieces are a lot more interesting than giant gold chains or diamonds.
— Jay-Z, speaking to WatchTime magazine, on when he first fell in love with wristwatches.
