It depends how it’s done. Look at Eminem. He grew up around the culture his whole life. He’s not capitalising off the culture, in my opinion. It’s what he is - those really are his friends, this really is his life. But people who just throw on a Rocawear shirt and think they’re hip-hop? That’s a problem.

— Jay-Z’s very blunt response to British GQ in 2005, when asked: How annoying is it when white people start using hip-hop language, wearing hip-hop clothes, trying to be down?