Jay-Z, Radolfo, video director Abdul Malik Abbott and Dame Dash, photographed on the set of “Dead Presidents” in New York City in 1995.

The video for the hustling anthem was shot in various locations around Manhattan and Brooklyn, and was captured on 35 mm film. In an interview with Revolt in 2016 Abbott explained the video’s premise: “The premise behind it was always Jay Z’s a hustler, you don’t know what he’s hustling, but he’s a hustler. Basically, the premise of the video was sort of a spin off of the movie Heat [one of Jay’s favorite films] with Robert DeNiro. There was scene [in the film] where the cops are watching the bad guys and the bad guys are watching the cops, so we had a little spin on that, wherein [Jay] has a deal going on and sort of like just shuns the deal, but goes back and photographs the cops hustling and hassling the dude that was trying to make [him] a deal.”